Your margin
A revenue share has to sit comfortably inside your gross margin. Thin-margin, high-volume businesses land near 20%; healthier margins can carry more of the share and usually want us to spend harder to get it.
You only pay for the revenue we generate
Every expense a marketing campaign has — ad spend, manpower, subscriptions, creative, assets — is carried by us. Our entire fee is 20%–30% of the revenue we actually produce for you.
₹0 Setup fee, ever
₹0 Monthly retainer
₹0 Ad spend from your pocket
20%–30% Of tracked revenue — that is the whole bill
The ledger
What we fund, and the five things we don't
A traditional agency charges you a retainer and then spends your ad budget on top. Under this model there is no retainer and no ad budget — the campaign runs on our money until it produces yours.
On us
All of it, included in the revenue share. No setup fee, no minimum spend, no pass-through invoices.
- Ad spend across every channel we run
- Media buyers, strategists, analysts and account managers
- Creative production — video, static, motion, copywriting
- Landing pages, funnels and conversion-rate optimisation
- Software subscriptions: ad tools, CRM, analytics, automation
- Stock assets, licensing and production costs
- Tracking, attribution and reporting infrastructure
- Testing, iteration and day-to-day campaign management
On you
That is the complete list.
- Your product or service, and fulfilling the orders we bring
- A 20%–30% share of the revenue we generate — agreed up front
- Payment gateway and platform fees on your own sales
- Access to your ad accounts, analytics, CRM and brand assets
- Timely sign-off on offers, creative and landing pages
The rate
What decides whether you pay 20% or 30%
The percentage is set once, in writing, before the first campaign goes live — and it does not move afterwards.
Average order value
Low-ticket, high-frequency revenue is cheaper for us to service per rupee earned, so it prices toward the bottom of the band. High-ticket, long-consideration sales need more creative, more nurture and more time.
How much we take over
Running one channel against an offer you already own sits low. Owning the offer, creative, funnel, lifecycle and full channel mix — where we carry every cost end to end — sits at 30%.
No hidden second bill. The share is the whole invoice. We do not add a management fee on top of ad spend, we do not mark up creative or tooling, and we do not bill for hours.
Attribution
How we prove which revenue was ours
A revenue share is only fair if both sides can see the same number. So attribution is built before the first ad runs, and reconciled against your books every month.
Tracked at the source
Pixel and server-side event tracking, dedicated landing pages, unique coupon codes, call-tracking numbers or a CRM source stage — whichever combination actually proves origin in your business. We agree which applies during the audit, and it goes into the agreement.
Reconciled against your books
Each month you get the tracked figure and the workings behind it. You check it against your own sales records. We invoice the agreed number, not whatever our dashboard says on its own — and refunds, cancellations and returns come out before the share is calculated.
Scope of work
What we actually run
The mix is chosen by payback, not by preference. If a channel stops paying, we move the budget — it is our budget.
Paid Media
- Meta Ads — Facebook and Instagram
- Google Ads — Search, Performance Max, Shopping
- YouTube and video campaigns
- LinkedIn for B2B and high-ticket
- Native, display and retargeting
- Budget allocation across the mix
Creative Production
- Ad concepts written against the offer
- UGC-style and studio video
- Static, carousel and motion assets
- Copywriting and hook testing
- Creative refresh on a fixed cadence
- Winning-ad breakdowns in reporting
Funnels & CRO
- Landing pages built for the campaign
- Offer and pricing structure
- Form, checkout and lead-capture optimisation
- A/B testing on page and offer
- Speed, mobile and tracking hygiene
- Post-click journey mapping
Lifecycle & Retention
- WhatsApp, SMS and email sequences
- Abandoned cart and abandoned lead recovery
- Win-back and reactivation campaigns
- Upsell and cross-sell journeys
- Review and referral prompts
- Repeat revenue counted the same way
Organic & Content
- SEO for the pages that convert
- Landing page and category content
- Google Business Profile and local search
- Social content that supports paid
- Marketplace listing optimisation
- Content repurposed into ad creative
Tracking & Reporting
- Server-side and pixel tracking setup
- UTM, coupon and CRM-stage attribution
- Live dashboard with revenue by source
- Monthly reconciliation against your books
- Cohort, LTV and payback reporting
- Everything we invoice is traceable to a source
Timeline
From audit to first reconciled invoice
Audit and attribution
Before a rupee of ad spend, we set up tracking: pixels, server-side events, UTMs, coupon codes or CRM stages — whichever proves where revenue came from in your business. Both sides sign off on what counts as revenue we generated.
Offer, creative and funnel
We build the landing pages and the first creative batch against your offer, and stand up the lifecycle sequences that catch the traffic that does not convert on the first visit.
Launch and find the winners
Campaigns go live on our budget. We test angles, audiences and creative hard in this window, and you watch cost-per-acquisition and tracked revenue move on the dashboard as it happens.
Scale and reconcile
Budget moves to what pays back. Each month we reconcile tracked revenue against your own books, agree the number, and invoice the share against it.
Honest fit
When this model works, and when it does not
We put our own capital behind the campaign, so we can only say yes where the numbers support it. The audit tells you which side you are on.
A good fit
- You have a proven product with real margin
- You can fulfil more orders than you get today
- Sales are trackable — online checkout, CRM or booked jobs
- You want to grow without funding a marketing budget
- You can give us access to accounts and data
Not a fit — yet
- Pre-launch with nothing to sell yet
- Margins too thin to carry a revenue share
- Revenue that cannot be attributed to a source at all
- Fulfilment already at capacity
- You need day-to-day creative control of every ad
The model
If it does not produce revenue, it does not produce an invoice
We pay for the ads, the media buyers, the creative and the tools before you pay us anything. Our fee only exists once your revenue does — so there is no version of this where we get paid for activity that did not work.
“Placeholder pull quote. Replace with a real, attributable client quote before this site goes live.”
FAQs
Revenue share, answered
How does the 20%–30% revenue share actually work?
We agree a percentage before anything launches. Each month we report the revenue our campaigns generated, reconcile it against your own books, and invoice that agreed percentage of the agreed figure. There is no setup fee, no retainer and no minimum spend from you — the share is the entire bill.
What exactly do you pay for?
Everything it takes to run the campaign:
- Ad spend on every channel we run
- Media buyers, strategists, analysts and account managers
- Creative production — video, static, motion and copy
- Landing pages, funnels and CRO work
- Software subscriptions, tools and stock assets
- Tracking, attribution and reporting infrastructure
You cover your own product, fulfilment and payment gateway fees — and the revenue share.
What decides whether the rate is 20% or 30%?
Mainly your margin, your average order value and how much of the funnel we take over. High-volume, thinner-margin businesses sit at the lower end; engagements where we own creative, funnel, lifecycle and channel mix end to end sit at the higher end. The number is fixed in writing before launch, not adjusted afterwards.
How do you prove which revenue you generated?
Attribution is set up before the first campaign goes live, and both sides agree what counts. Depending on the business that means pixel and server-side tracking, dedicated landing pages, unique coupon codes, call tracking numbers, or a CRM source stage. Every month the tracked figure is reconciled against your own sales records — we invoice against the agreed number, not our dashboard alone.
What about refunds, cancellations and returns?
Only realised revenue counts. Refunded, cancelled, returned and never-collected orders are removed from the figure before the share is calculated, and anything that slips past a monthly cut-off is adjusted on the next invoice.
How is business automation priced?
On your work scope and the implementation it needs — not per user and not per month. We run a free discovery, write a scope document covering the processes, integrations and systems involved, and quote a fixed price against it. If the scope changes later, we re-quote the change rather than absorbing it quietly or billing it as a surprise.
Do I have to take both services?
No. Plenty of clients take one. They do work well together — acquisition that fills the pipeline, automation that stops it leaking — and the Growth Partner engagement runs both under one team and one review cadence.
Who owns the ad accounts, creative and data?
You do. Campaigns run in accounts you own or have full access to, creative produced for you is yours, and your customer data stays yours throughout and after the engagement. The specifics are written into the agreement.
What if it does not work?
Then you have paid nothing on the marketing side — that is the point of the model, and the reason we audit carefully before taking a client on. Either side can end a marketing engagement on 30 days' written notice, with the share settled on revenue generated up to that date.
Send us your numbers and we will tell you the rate
What you sell, what it costs you to deliver, and where revenue comes from today. That is enough for us to come back with a share rate, a channel plan — or a straight no.